The Baseline

I’ve seen both sides go sideways: Teams sink 18 months into building “table stakes” tools SaaS solutions that looked fast… until...

A founder once asked me, “What’s the best architecture for a fast-scaling SaaS company?” My answer? It depends. (Not because I'm being...

A founder once asked me: "Should we rewrite the whole thing, or just refactor it piece by piece?" My answer? Depends on what you're...