The Baseline

One of the most common things I see in early-stage startups is a title mismatch. A great engineer joins early. They build the MVP. They...

Early in my career, I thought being a leader meant having all the answers. Driving the roadmap. Setting the pace. But the real turning...

A startup had a familiar problem: Great vision, solid engineers, and zero momentum. They had three developers. But they were running...

Every startup takes it on. The question isn’t if—it’s how you manage it. There’s good tech debt and bad tech debt. Good tech debt is a...

I get this question a lot from early-stage founders: “Should I bring on a full-time CTO?” My answer? Probably not yet. If you're...

In the ever-evolving landscape of information technology, architecture frameworks play a crucial role in the successful delivery of IT...

In my journey through the business landscape, I've learned firsthand the allure of keeping everything in-house. It gives a sense of...