The Baseline

𝘖𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘚𝘤𝘢𝘭𝘪𝘯𝘨 & 𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘴𝘦𝘳𝘪𝘦𝘴 The answer? 𝗗𝗲𝗽𝗲𝗻𝗱𝘀 𝗼𝗻 𝘄𝗵𝗮𝘁 𝗽𝗿𝗼𝗯𝗹𝗲𝗺...

𝘌𝘮𝘦𝘳𝘨𝘪𝘯𝘨 𝘛𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 & 𝘍𝘶𝘵𝘶𝘳𝘦 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘴𝘦𝘳𝘪𝘦𝘴 That’s the wrong starting point. Most AI initiatives...

𝘛𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘋𝘦𝘤𝘪𝘴𝘪𝘰𝘯-𝘔𝘢𝘬𝘪𝘯𝘨 & 𝘎𝘰𝘷𝘦𝘳𝘯𝘢𝘯𝘤𝘦 𝘴𝘦𝘳𝘪𝘦𝘴 𝗧𝗵𝗲 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝘁𝗲𝗮𝗺 𝗮𝘀𝗸𝘀:...

𝘚𝘤𝘢𝘭𝘦-𝘶𝘱𝘴 𝘊𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴 𝘴𝘦𝘳𝘪𝘦𝘴 At 20 people, everything just worked. 𝗡𝗼𝘄? • Deployments break • Features crawl •...

𝘗𝘳𝘰𝘥𝘶𝘤𝘵-𝘛𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘈𝘭𝘪𝘨𝘯𝘮𝘦𝘯𝘵 𝘴𝘦𝘳𝘪𝘦𝘴. A founder asked me this last month. Engineering was building...

𝘚𝘺𝘴𝘵𝘦𝘮 𝘈𝘳𝘤𝘩𝘪𝘵𝘦𝘤𝘵𝘶𝘳𝘦 & 𝘛𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘴𝘦𝘳𝘪𝘦𝘴 The architecture team asked me this during a...

𝘖𝘳𝘨𝘢𝘯𝘪𝘴𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘚𝘤𝘢𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘴𝘦𝘳𝘪𝘦𝘴 This question came from a founder-CTO last week...

Managing is about accountability. Coaching is about growth. Too many leaders think they’re being “supportive” when they avoid holding...

As teams scale, underperformance gets harder to diagnose. Some people need coaching.  Some need clarity.  Some are simply in the wrong...

I joined a startup where engineering velocity was crawling—and no one could quite explain why. - Features took weeks instead of days -...

He was the most senior. He knew the code inside out. He had some lead experience at a previous job. So when we needed a manager - I...

A founder once asked: “Why are we moving slower now than when we were half the size?” At 15 engineers, systems that used to “just work”...

I got this question a lot from founders and engineering leaders trying to scale. The Spotify model—tribes, squads, chapters,...

I’ve worked with teams where the manager was the biggest blocker—not because they lacked skills, but because they believed the title did...

Early engineers love to build. It’s why they joined a startup: to create, invent, solve from scratch. But there’s a trap founders rarely...

I’ve seen both sides go sideways: Teams sink 18 months into building “table stakes” tools SaaS solutions that looked fast… until...

A founder once asked me, “What’s the best architecture for a fast-scaling SaaS company?” My answer? It depends. (Not because I'm being...

A founder once asked me: "Should we rewrite the whole thing, or just refactor it piece by piece?" My answer? Depends on what you're...

The way you ship. The way you communicate. The way you hire, plan, lead. If your startup feels messy, it’s not a failure — it’s a sign...

It’s not always burnout. It’s not always compensation. It's not always micro management. Sometimes, it’s something quieter: No clear...