The Baseline

I’ve seen both sides go sideways: Teams sink 18 months into building “table stakes” tools SaaS solutions that looked fast… until...

A founder once asked me: "Should we rewrite the whole thing, or just refactor it piece by piece?" My answer? Depends on what you're...

I get this question from time to time: "How much Agile do we really need?" My answer: Enough to serve the team  and the product  — not...

One of the most common things I see in early-stage startups is a title mismatch. A great engineer joins early. They build the MVP. They...