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📬𝗪𝗵𝘆 𝗱𝗶𝗱 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗯𝗿𝗲𝗮𝗸 𝗮𝘁 𝟱𝟬 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝘀?
𝘚𝘤𝘢𝘭𝘦-𝘶𝘱𝘴 𝘊𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴 𝘴𝘦𝘳𝘪𝘦𝘴 At 20 people, everything just worked. 𝗡𝗼𝘄? • Deployments break • Features crawl •...

Kjell Moens
Aug 51 min read


𝗪𝗵𝗲𝗻 𝘀𝗵𝗼𝘂𝗹𝗱 𝗜 𝘀𝘁𝗲𝗽 𝗯𝗮𝗰𝗸 𝗳𝗿𝗼𝗺 𝗰𝗼𝗱𝗶𝗻𝗴?
𝘖𝘳𝘨𝘢𝘯𝘪𝘴𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘚𝘤𝘢𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘴𝘦𝘳𝘪𝘦𝘴 This question came from a founder-CTO last week...

Kjell Moens
Jul 241 min read


Coaching Engineers Is Not the Same as Managing Them
Managing is about accountability. Coaching is about growth. Too many leaders think they’re being “supportive” when they avoid holding...

Kjell Moens
Jul 221 min read


𝗠𝗼𝘀𝘁 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗜𝘀𝘀𝘂𝗲𝘀 𝗔𝗿𝗲𝗻’𝘁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗸𝗶𝗹𝗹. 𝗧𝗵𝗲𝘆’𝗿𝗲 𝗔𝗯𝗼𝘂𝘁 𝗪𝗶𝗹𝗹.
As teams scale, underperformance gets harder to diagnose. Some people need coaching. Some need clarity. Some are simply in the wrong...

Kjell Moens
Jul 101 min read


The "Not Built Here" Syndrome
Early engineers love to build. It’s why they joined a startup: to create, invent, solve from scratch. But there’s a trap founders rarely...

Kjell Moens
Jun 101 min read


Why Good Engineers Quietly Quit
It’s not always burnout. It’s not always compensation. It's not always micro management. Sometimes, it’s something quieter: No clear...

Kjell Moens
May 221 min read


The Best Leadership I Ever Gave Was When I Stopped Trying To Lead
Early in my career, I thought being a leader meant having all the answers. Driving the roadmap. Setting the pace. But the real turning...

Kjell Moens
Apr 241 min read


Tech debt isn’t a sin. It’s a tool.
Every startup takes it on. The question isn’t if—it’s how you manage it. There’s good tech debt and bad tech debt. Good tech debt is a...

Kjell Moens
Apr 171 min read
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