๐ฌ๐ช๐ต๐ ๐ฑ๐ถ๐ฑ ๐ฒ๐๐ฒ๐ฟ๐๐๐ต๐ถ๐ป๐ด ๐ฏ๐ฟ๐ฒ๐ฎ๐ธ ๐ฎ๐ ๐ฑ๐ฌ ๐ฒ๐ป๐ด๐ถ๐ป๐ฒ๐ฒ๐ฟ๐?
- Kjell Moens
- Aug 5
- 1 min read
๐๐ค๐ข๐ญ๐ฆ-๐ถ๐ฑ๐ด ๐๐ฉ๐ข๐ญ๐ญ๐ฆ๐ฏ๐จ๐ฆ๐ด ๐ด๐ฆ๐ณ๐ช๐ฆ๐ด
At 20 people, everything just worked.
๐ก๐ผ๐?
โข Deployments break
โข Features crawl
โข 3 teams to make 1 small change
๐๐ฒ๐ฟ๐ฒโ๐ ๐๐ต๐:
Series B is when your early tech bets come due.
What worked for speed now collapses under scale.
๐ฆ๐๐ฎ๐ฟ๐๐๐ฝ ๐๐๐ฎ๐ด๐ฒ (๐ฑโ๐ฎ๐ฌ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ):
โข Everyone knows everything
โข Slack is your source of truth
โข Quick fixes = real progress
๐ฆ๐ฐ๐ฎ๐น๐ฒ-๐๐ฝ ๐๐๐ฎ๐ด๐ฒ (๐ฎ๐ฌโ๐ญ๐ฌ๐ฌ):
โข No shared visibility
โข Tribal knowledge rules
โข Fast = fragile
Growth exposes the system debt.
Your infra, coordination, and knowledge sharing all hit their limits.
Linear headcount โ Exponential friction.
๐ง The fix isnโt process bloat โ itโs intentional design.
๐ฃ๏ธ What broke first in your org? Let me know your thoughts in the commentsย
๐ I help start-ups / scale-ups design the systems, teams, and technical strategy they need to grow โ without burning out, breaking down, or bottlenecking the business.ย
๐ Like this kind of thinking?ย Follow along for more โ or book a quick, no-pressure call.
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