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📬How do we add AI to our product?

  • Writer: Kjell Moens
    Kjell Moens
  • 7 days ago
  • 1 min read

𝘌𝘮𝘦𝘳𝘨𝘪𝘯𝘨 𝘛𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 & 𝘍𝘶𝘵𝘶𝘳𝘦 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘴𝘦𝘳𝘪𝘦𝘴

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That’s the wrong starting point.


Most AI initiatives fail because they begin with technology — not need. 

What you end up with is a clever solution searching for a problem.


The smarter move? Start with your customer’s pain.

Begin with:

• What’s hard, expensive, or slow for your users?

• What decisions do they make repeatedly or poorly?

• What internal process is a bottleneck to scale?


Then — and only then — decide if AI is the best way to solve it.


Use AI as: 

✅ A feature → to reduce friction 

✅ A platform → to scale decisions 

✅ A differentiator → to create compounding advantage


🧠 𝗗𝗼𝗻’𝘁 𝗯𝗼𝗹𝘁 𝗼𝗻 𝗔𝗜 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗺𝗼𝗱𝗲𝗿𝗻. 𝗗𝗲𝘀𝗶𝗴𝗻 𝗶𝘁 𝗶𝗻 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗿𝗲𝗮𝗹.


🗣️ Let me know your thoughts in the comments 


🙏 I help scale-ups design the systems, teams, and technical strategy they need to grow — without burning out, breaking down, or bottlenecking the business. 


🔁 Like this kind of thinking? Follow along for more — or book a quick, no-pressure call.


 
 
 

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