๐๐ ๐ญ๐ฑ ๐๐ป๐ด๐ถ๐ป๐ฒ๐ฒ๐ฟ๐, ๐ฌ๐ผ๐๐ฟ ๐ข๐ฟ๐ด ๐ฆ๐๐ผ๐ฝ๐ ๐ฆ๐ฐ๐ฎ๐น๐ถ๐ป๐ด ๐ฏ๐ ๐๐ฐ๐ฐ๐ถ๐ฑ๐ฒ๐ป๐
- Kjell Moens
- Jun 20
- 1 min read

A founder once asked:
โWhy are we moving slower now than when we were half the size?โ
At 15 engineers, systems that used to โjust workโ begin to break
You start to see:ย
Conflicting prioritiesย
Code reviews stuck in limboย
PMs chasing alignmentย
Founders pulled back into the weeds
Why? Because youโve outgrown ๐ผ๐๐บ๐ผ๐๐ถ๐ as a coordination model.
At this point, you donโt need heavy process โ You need ๐ซ๐ถ๐ด๐ต ๐ฆ๐ฏ๐ฐ๐ถ๐จ๐ฉ ๐ด๐ต๐ณ๐ถ๐ค๐ต๐ถ๐ณ๐ฆ to keep people moving together.
โ Start with:
Ownership boundaries
Decision paths
A shared map of whatโs being built
Speed now depends on system design, not heroic context-sharing.
๐ง ๐ช๐ต๐ฎ๐ ๐๐ผ๐ฟ๐ธ๐ฒ๐ฑ ๐ฎ๐ ๐ฑ ๐๐ถ๐น๐น ๐ฏ๐ฟ๐ฒ๐ฎ๐ธ ๐ฎ๐ ๐ญ๐ฑ โ ๐๐ป๐น๐ฒ๐๐ ๐๐ผ๐ ๐ฟ๐ฒ๐ฑ๐ฒ๐๐ถ๐ด๐ป ๐ณ๐ผ๐ฟ ๐๐ฐ๐ฎ๐น๐ฒ.
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