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๐—”๐˜ ๐Ÿญ๐Ÿฑ ๐—˜๐—ป๐—ด๐—ถ๐—ป๐—ฒ๐—ฒ๐—ฟ๐˜€, ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ข๐—ฟ๐—ด ๐—ฆ๐˜๐—ผ๐—ฝ๐˜€ ๐—ฆ๐—ฐ๐—ฎ๐—น๐—ถ๐—ป๐—ด ๐—ฏ๐˜† ๐—”๐—ฐ๐—ฐ๐—ถ๐—ฑ๐—ฒ๐—ป๐˜

  • Writer: Kjell Moens
    Kjell Moens
  • Jun 20
  • 1 min read

A founder once asked:

โ€œWhy are we moving slower now than when we were half the size?โ€


At 15 engineers, systems that used to โ€œjust workโ€ begin to break


You start to see:ย 

  • Conflicting prioritiesย 

  • Code reviews stuck in limboย 

  • PMs chasing alignmentย 

  • Founders pulled back into the weeds

Why? Because youโ€™ve outgrown ๐—ผ๐˜€๐—บ๐—ผ๐˜€๐—ถ๐˜€ as a coordination model.


At this point, you donโ€™t need heavy process โ€” You need ๐˜ซ๐˜ถ๐˜ด๐˜ต ๐˜ฆ๐˜ฏ๐˜ฐ๐˜ถ๐˜จ๐˜ฉ ๐˜ด๐˜ต๐˜ณ๐˜ถ๐˜ค๐˜ต๐˜ถ๐˜ณ๐˜ฆ to keep people moving together.


โœ… Start with:

  • Ownership boundaries

  • Decision paths

  • A shared map of whatโ€™s being built


  • Speed now depends on system design, not heroic context-sharing.


๐Ÿง  ๐—ช๐—ต๐—ฎ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ๐—ฒ๐—ฑ ๐—ฎ๐˜ ๐Ÿฑ ๐˜„๐—ถ๐—น๐—น ๐—ฏ๐—ฟ๐—ฒ๐—ฎ๐—ธ ๐—ฎ๐˜ ๐Ÿญ๐Ÿฑ โ€” ๐˜‚๐—ป๐—น๐—ฒ๐˜€๐˜€ ๐˜†๐—ผ๐˜‚ ๐—ฟ๐—ฒ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐—ณ๐—ผ๐—ฟ ๐˜€๐—ฐ๐—ฎ๐—น๐—ฒ.


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