๐ฌ ๐ช๐ต๐ผ ๐ผ๐๐ป๐ ๐๐ต๐ฒ ๐๐ฒ๐ฐ๐ต๐ป๐ถ๐ฐ๐ฎ๐น ๐ฟ๐ผ๐ฎ๐ฑ๐บ๐ฎ๐ฝ?
- Kjell Moens
- Jul 31
- 2 min read
๐๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต-๐๐ฆ๐ค๐ฉ๐ฏ๐ฐ๐ญ๐ฐ๐จ๐บ ๐๐ญ๐ช๐จ๐ฏ๐ฎ๐ฆ๐ฏ๐ต ๐ด๐ฆ๐ณ๐ช๐ฆ๐ด.

A founder asked me this last month.
Engineering was building internal tools.ย
Product wanted customer features.ย
The technical roadmap felt disconnected from the product roadmap.
Sound familiar?
Here's the gap I see at most scale-ups:
๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐บ๐ฎ๐ป๐ฎ๐ด๐ฒ๐ฟ๐ ๐บ๐ฎ๐ป๐ฎ๐ด๐ฒ ๐ณ๐ฒ๐ฎ๐๐๐ฟ๐ฒ๐.ย
๐๐๐ ๐๐ต๐ผ ๐บ๐ฎ๐ป๐ฎ๐ด๐ฒ๐ ๐๐ฒ๐ฐ๐ต๐ป๐ถ๐ฐ๐ฎ๐น ๐ฐ๐ฎ๐ฝ๐ฎ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐?
Traditional product management focuses on:ย
โ User stories and customer needsย
โ Feature prioritization and deliveryย
โ Go-to-market alignmentย
โ Revenue and engagement metrics
But technical platforms need different thinking:ย
โ Developer experience and productivityย
โ System reliability and performanceย
โ Technical debt and infrastructureย
โ Capability enablement for future features
๐ง๐ต๐ฒ ๐ฝ๐ฎ๐ถ๐ป๐ณ๐๐น ๐ฟ๐ฒ๐ฎ๐น๐ถ๐๐: Technical decisions made without product context create the wrong solutions.
Most companies try to solve this by:
โข Making engineering "more product-minded"
โข Having product managers "learn technical skills"
โข Creating endless alignment meetings
But here's what actually works:
๐ง๐ฒ๐ฐ๐ต๐ป๐ถ๐ฐ๐ฎ๐น ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ - a hybrid discipline that bridges both worlds.
Technical PMs think about:ย
โ Platform as product (with internal customers)ย
โ Technical capabilities as competitive advantagesย
โ Infrastructure investments as product investmentsย
โ Developer velocity as a product metric
They translate between:
โข Business strategy โ Technical strategy
โข Customer needs โ Platform capabilities
โข Product vision โ Technical vision
โข Market timing โ Technical readiness
๐ง๐ต๐ฒ ๐ถ๐ป๐๐ถ๐ด๐ต๐ ๐๐ต๐ฎ๐ ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ๐ฑ ๐บ๐ ๐ฝ๐ฒ๐ฟ๐๐ฝ๐ฒ๐ฐ๐๐ถ๐๐ฒ:
๐ง Technical product management isn't product management for engineers. It's product management for platforms that enable other products. When you treat technical capabilities like products, you start making better technical investments.
๐ฃ๏ธ Do you have technical product managers at your company? How do you bridge the gap between product and engineering roadmaps? Let me know your thoughts in the commentsย
๐ I help startups / scale-ups design the systems, teams, and technical strategy they need to grow โ without burning out, breaking down, or bottlenecking the business.ย
๐ Like this kind of thinking? Follow along for more โ or book a quick, no-pressure call.
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